Is BIAE using their status as a purported professional body to mislead the public into trusting their members over non-members?

• BIAE knows that the public trusts them and are reassured by their existence because they’re a long-standing, well-known and established ‘professional body’ in the UK.

• BIAE knows that they ‘provide peace of mind’ to the public. Even their Linkedin page says that their ‘entire focus’ is ‘on the interests for the UK consumer’!

• On their respective websites, BIAE members and BIAE themselves make claims where they allude to members giving superior and safer treatment than non-members. Some BIAE members do this by advertising the BIAE as an organisation that ‘checks the standards’ to ‘safeguard’ the public for our ‘protection’ so that we do not receive ‘substandard electrolysis treatment’.

• The public are therefore being misled into thinking that there is more safety and protection when using BIAE members for treatment than there actually is.

Despite choosing a long-standing BIAE member (who just happens to be the current BIAE chairperson) for electrolysis my treatment was exceptionally unsafe, unethical and substandard.

When I told BIAE about my substandard treatment they took no responsibility and showed no empathy or understanding. BIAE even refused to fairly investigate my legitimate complaint and were more focused on acting in self-interest.

My experience shows that despite the lofty claims made by BIAE and some of their members, you are not safer or more protected when using a BIAE member over a non-member.